Information About Kenneth - Exeter trainer
20 years management experience with local government and a university. 5 years as a tutor/teacher within the private sector. I have spent the past 5 years researching the ways in which advertising campaigns persuade the listener/reader. This has involved psychology, sociology, sociolinguistics, history and close textual analysis.
I am a specialist in language and communication. This skill can be utilised in a pragmatic way to get the best from your marketing strategy. The reader can be persuaded, overtly and/or subliminally, to engage with your goods/services.
Explanation of what makes a successful marketing/advertising campaign. Teasing out existing corporate knowledge. Using this knowledge to build on and move forward into an auspicious and prosperous future.
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References Available: No (✘ Not On File)
- BA, MEd, DipELS, MIfL